Born in Tāmaki Makaurau, raised in Gizzy, forged in the pitts of hell. I started my digital design journey cutting my teeth on local large-scale projects for Tourism New Zealand, ASB, NZ Herald and Lion Red. 

I moved to Australia for a stint, working at Isobar before heading to New York to freelance at TBWA/Whybin, Huge and Reactiv. 

The bulk of my career took flight in Toronto, Canada where I worked on a wide range of immersive and interactive Emmy award-winning entertainment-based digital experiences for major media studios.