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Role:
Art Director

Categories:
Digital Magazine, Docuseries

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Services ⎄

― Strategy
― Visual Identity
― Design System
― UX/UI
― Art Direction

          ⟜ The four-part wildlife documentary series is narrated by David Suzuki and is part of CBC’s flagship science series, The Nature of Things. Exploring the natural history of Canada, the show focuses on wildlife and climate change in some of the country’s most remote and spectacular landscapes. ◯

          And yes, the

David Suzuki

outtakes were

unhinged.

∟ src. CBC


          I was tasked with designing the iPad experience from scratch, including wireframing UX/UI user flows, building out a cohesive visual language and pitching new and exciting interactive elements to incorporate into the app experience.


I worked with our project management team at Entertainment One and a junior designer to help implement the magazine content using the visual library that I built out.

The °companion app°  features lush, high impact HD video and photography, as well as 360° panoramas.


          The series garnered several Canadian Screen Award nominations at the 3rd Canadian Screen Awards, including 'Best Nature or Nature Documentary Program or Series', 'Best Direction in a Documentary or Factual Series', 'Best Photography in a Documentary Program or Factual Series' and 'Best Original Music for a Non-Fiction Program or Series'.

⋰ .    Immersive soundscapes, aerial fly-through videos, interactive info-graphics, and a wealth of exclusive material.

Awards

The companion digital media application for smart-phones and tablets was nominated for Best Cross-Platform Project, Non-Fiction.

+ FWA Mobile of the day.

+ Behance Featured App

Press Release

A new "interactive coffee table book" from CBC immerses you in Canada's wildest landscapes and offers up-close encounters with the animals that live there. It can be downloaded for free until Thursday.

The Wild Canada app for iPad, iPhone and iPod Touch features HD video and photography, shot in some of Canada's most remote wilderness during the filming of the four-part Wild Canada documentary series, which premieres Thursday at 8 p.m. on CBC-TV's The Nature of Things.

The app, available on Apple's App Store, offers different experiences from those in the series, including a fly-through of a remote canyon, 360-degree panoramas of stunning mountain landscapes, and close-up HD video of ice-covered grizzly bears fishing near the Arctic Circle.

But it is also very much a book focused on telling stories, written by J.B. McKinnon, co-author of the bestselling book The 100 Mile Diet: A Year of Local Eating. The book shares stories of Canada's natural history, its animals, and how humans have interacted with and influenced Canada's landscape and wildlife for thousands of years, in surprising ways.

The TV series was directed by Canadian nature documentary filmmaker Jeff Turner, who had previously worked on projects such as BBC's Planet Earth series. Planet Earth was acclaimed for its high-definition footage of beautiful and rarely seen wild places and wildlife around the world. The premiere episode of Wild Canada will air Thursday at 8 p.m. on CBC-TV's The Nature of Things.

Turner wanted to showcase Canada's wilderness and wild animals in a similar way, while also telling the story of how humans have influenced our wild places for thousands of years in surprising ways. With the app, he said, "we didn't want to just mirror the program" as many books written to accompany documentary series do.

When Annette Bradford, online producer for CBC's Documentary Unit, proposed the idea of a book app, Turner was sold. "That seemed to be a very exciting and new way to explore this type of content," he said. He also saw it as an opportunity to tell Canadians different stories and present them in different ways than in the TV series.

"We wanted to give them more," he added. "We could look at some of the stories in a little more depth."

  • Download the app from Apple's App Store

Featured Work


Red Bull

Format

Property Brothers

Wild Canada

Lift & Co

Skills

Visual Identity

Creative Direction

Design Direction

Art Direction

Design Systems

Motion Design

Website / UI Design

Storytelling

Writing / producing

Activations

Packaging

Editorial Design

     2025

marshalllorenzo@gmail.com

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