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Embedded Files
Role:
Art Director
Categories:
Intranet, Design Systems
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⸕ Charcuterie is an interactive portfolio of Red Bull’s international campaigns and events-based projects. It's a responsive, content-driven dashboard, and a showcase for Red Bull’s high-quality media assets, alongside press coverage and key social touch points of campaigns ◯
Project ⎄
- Logo
- Brand expansion
- Wireframes / UX / UI
- Design
- Styleguide
- Motion
- Iconography
- API integration
The scope and scale of Red Bull experiential, sport and lifestyle content meant it wasn't always easy to find what you need, or follow the story of a campaign. We needed to create a path of discovery, bringing popular and newsworthy content to the forefront of the experience. Define a system of navigation and predictive search to make finding the content you are looking for easy and insightful ◯
The dashboard is targeted at press, publicity teams and prospective partners seeking information and materials from the Red Bull campaigns. ◯
We created a horizontal scrolling timeline, to provide a visual summary of featured campaigns, so media could see its full scope from start to finish.
The design presented campaigns in a user-friendly format, so the story of each unfolds in a visually interesting way.
It enabled predictive search to assist in finding content more efficiently through keyword matches to facilitate the easy browsing and downloading of campaign assets.⋰ .
Content would have real 'social spread' potential, as well as boosting trade/ consumer/ PR media coverage.
The mobile designs also needed to incorporate at-a-glance stats and campaign analytics through elegant iconography and infographics.
The overall design approach was to incorporate a classic 90's grunge aesthetic, commonly associated with extreme sports and by proxy, Red Bull. The one caveat was to avoid futura in favor of a more browser friendly type while still evoking the Red Bull brand styles.
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