Property Brothers

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Role:
Art
Director

Categories:
Shopping, Interactive, iOS

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⸕ Produced by HGTV in association with Corus Entertainment, Jonathan and Drew Scott, and with the participation of the Bell Fund, the Property Brothers Handbook app became the number one destination for slippery-fingered moms after a glass of grigio ◯

Project ⎄

⎯ Logo Expansion
⎯ Pallette
⎯ Positioning
⎯ Wireframes / UX / UI
⎯ Styleguide
⎯ Motion
⎯ Iconography
⎯ Launch campaign

⸕ The Property Brothers Handbook is the official renovation companion app where you can purchase exclusive items featured in the show.

You can watch full episodes in app as well as exclusive behind-the-scenes content. As well as featured tips from the brothers themselves. ◯

╰ tip overlay.

The app also includes social profiles, so users can create their own custom moodboards to collect and create looks based on the various styles and products they see on the show. ◸

We integrated a renovation budget planner into the app that connects directly to your custom moodboard. You can then output your budget into a printable format. ◯

Even though I love these two, please do yourself a favor and google "third property brother".

Press Release

After five seasons on W Network, the Property Brothers are going mobile, adding an app to the media mix.

Called the Property Brothers Handbook, the app features content that’s both inspirational and practical, ranging from mood boards and clips from the show to “bro tips” and budget trackers.

Sue Mackay, VP, digital, women and family, Corus Entertainment, says the new app was launched in order to enhance fan engagement with Property Brothers hosts Drew and Jonathan Scott. The app launched this season ahead of the show’s 100th episode, which airs on Nov. 9 at 9 p.m.

“I think we have done a great job with things like online photo galleries, but this is trying to build a deeper relationship with fans of the show in the spirit of who the brothers are,” she says.

Fresh content will be added to the free app after each new episode airs on W Network. Sponsors are able to get involved with the app on varying levels, from logo placement to custom mood boards and product placement links.

The Property Brothers Handbook is being promoted to the show’s fans during season five of the Property Brothers on W Network, online, as well as across the hosts’ social media feeds.

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